PwC has decided to “lean in” to cryptocurrency work after years of a more guarded approach, citing a friendlier U.S. policy environment under President Donald Trump and new legislation governing digital assets, according to the Financial Times.
The firm’s U.S. senior partner Paul Griggs cited the Genius Act, signed into law in July, as a key catalyst for the shift, saying stablecoin rules and related regulatory rulemaking are increasing confidence in the asset class, the FT reported. He also flagged the continued rise of tokenization as a trend PwC believes it must be positioned to serve.
The U.S. Securities and Exchange Commission, led by Trump appointee Paul Atkins, has prioritized writing crypto rules, marking a reversal from the tougher stance the agency took under the Biden administration.
“We feel a responsibility to be hyper-engaged on both sides of the business,” Griggs said in the report. “Whether we are doing work in the audit space or doing work in the consulting arena—we do all the above in crypto—we see more and more opportunities coming our way.”
The Big Four’s posture is shifting more broadly, the FT noted, with rivals also building digital-asset offerings as regulatory clarity and corporate demand rise.
Read more at the Financial Times